Pretty WOW Unveils a New Look: Inside the JLT Salon's Relaunch
Seven years after opening in Jumeirah Lakes Towers, Pretty WOW has unveiled a full refurbishment and a more grown-up identity.
The Dubai salon now features blush pink and ivory micro cement, marble detailing and rose-gold accents. The layout is roomier too, with double-sided hair stations, upgraded manicure and pedicure areas and draped curtains for privacy.
Two additions anchor the space. WOWBAR gives the salon's colour services a dedicated home, while WOW Treats, a coffee concept created with UAE homegrown brand Loukies, serves a complimentary personalised coffee or matcha with every appointment.
The treatment menu has grown as well. New skin services range from HydraFacials and dermaplaning to professional peels, iS Clinical facials and SkinPen microneedling. There is also a private Japanese Head Spa, pairing deep scalp cleansing and massage with waterfall therapy.
"Our clients have always loved the personality and warmth of Pretty WOW, so it was important that we retained that while giving the salon a more premium feel," says founder and owner Sophie Devine.
To mark the relaunch, Pretty WOW is offering 20% off all treatments until 23 October.
Pretty WOW, Red Diamond Building, JLT, Dubai. Call 04 572 6437 or visit @prettywow.ae.
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