Trending Travel Destinations for 2026 // Where Our Wanderlust Is Taking Us Next

As we look forward to spring and summer 2026, the travel landscape continues to evolve with bold new hotspots, rediscovered classics and emerging regions that promise unforgettable experiences.

From striking natural beauty and rich cultural heritage, to cities buzzing with fresh energy, this year’s travel trends reflect a deeper desire for meaningful adventures, responsible tourism and places that feel both familiar and delightfully unexpected. Here’s a look at the destinations capturing global attention - and why they should be on every savvy traveller’s radar.

1. Okinawa, Japan | Subtropical Serenity Meets Culture

Japan is already a perennial favourite, but in 2026, Okinawa is stealing the spotlight as one of the trendiest destinations of the year. This island chain, known for its crystal clear waters, white sandy beaches, and distinctive Ryukyuan culture, offers a laidback alternative to Japan’s bustling urban cities like Tokyo and Osaka. Okinawa’s appeal lies in its slower pace, incredible diving and snorkelling spots, and authentic local life that invites deeper cultural exploration. Travellers are increasingly drawn here for both relaxation and adventure.

2. Sardinia, Italy | Mediterranean Magic

Italy remains at the top of many wanderlists, but in 2026, it’s Sardinia that’s capturing imaginations. This Mediterranean gem combines unreal beaches with dramatic coastlines, rustic villages and rich culinary traditions. Sardinia’s charm is in its contrast: vibrant seaside towns alongside tranquil inland landscapes perfect for explorers, foodies and slow travel lovers alike. With new flights making it easier to reach and rising interest from global travellers, Sardinia is shaping up to be one of Europe’s most soughtafter destinations this year.

3. Fez, Morocco | Past and Present Intertwine

For those craving deep cultural immersion, Fez delivers historic enchantment at every turn. Morocco’s ancient heartland draws travellers to its UNESCO listed medina, centuries old architecture and labyrinthine alleys filled with traditional souks, artisanal workshops and timeless charm. Fez is trending as an alternative to more crowded North African cities, offering authentic experiences, from leather tanneries to hidden riads that make every step feel like a discovery.

4. Big Sky, Montana & Savoie, France | Fresh Air and Wide Open Spaces

Nature lovers and slow travel enthusiasts are turning to places that feel expansive and soul reviving. Big Sky, Montana, is emerging as a top choice for outdoor adventure, offering world class skiing, hiking, wildlife and luxury lodges set against sweeping mountain vistas. Meanwhile, Savoie in the French Alps appeals to travellers seeking serene alpine life with lakes, hiking trails, cheese farms and quaint villages, ideal for long stays that prioritise relaxation and connection over rush.

5. Phu Quoc & Quy Nhon, Vietnam | Coastlines Calling

Vietnam continues its rise as a travel favourite in 2026, with coastal gems like Phu Quoc and Quy Nhon trending for their blend of sun, sea and sensational local cuisine. Phu Quoc’s lush island landscape and tropical vibes are increasingly popular for beach lovers looking for vibe rich yet calm escapes. Meanwhile, Quy Nhon, nestled between more famous beaches is quickly gaining recognition for its dramatic seaside promenade, pristine sands and cultural charm.

6. Istria & The Peloponnese | Slow Travel in Europe

Europe continues to be a magnet for curious travellers, but 2026 is all about discovering beyond the usual suspects. Istria in Croatia is being hailed as the next Tuscan-style destination with wine trails, truffle forests and Adriatic sunsets, perfect for food and nature lovers. Meanwhile, The Peloponnese

in Greece is attracting explorers with rugged coastal drives, ancient ruins and quiet beaches, a timeless backdrop for authentic experiences.

7. Bangkok, Paris & Marrakech | Urban Favourites

Classic capitals aren’t going anywhere but in 2026, cities like Bangkok, Paris and Marrakech are trending for their dynamic blend of culture, food, festivities and iconic landmarks. Bangkok’s street life and vibrant markets, Paris’s timeless allure, and Marrakech’s sensory medinas each offer up their own unforgettable rhythms and stories worth exploring.

Travel With Purpose in 2026

A defining trend for 2026 isn’t just where we travel, it’s how we travel. More people are choosing sustainable stays, supporting local businesses and seeking deeper cultural connections rather than ticking off checklists. The destinations highlighted here reflect a desire for richer experiences, meaningful interactions and travel that leaves both the visitor and the destination better for having crossed paths.

Whether you’re yearning for island horizons, mountain serenity, historic streets or vibrant city life, 2026 is shaping up to be a year of exciting journeys and thoughtfully curated travel experiences.

Where will your wanderlust take you next?

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Words by travel expert, Laura Davison. Follow @lauradavison27