REDTAG Takes On the Back-to-School Scramble

Every parent knows the list: new backpack, shoes, lunch box, water bottle, stationery, and the discovery that nothing from last year still fits. For 2026, REDTAG is bringing the whole checklist together in one GCC-wide collection.

Leading the range are backpacks and trolley bags, including coordinated 5-in-1 sets, alongside a character lineup covering Hello Kitty, Spider-Man, Sonic, Batman, Stitch, Frozen, Naruto, Paw Patrol and football-club graphics across bags, lunch boxes, water bottles and apparel. Footwear and everyday clothing for girls and boys round out the offer, with 5-in-1 sets from AED 99, backpacks from AED 59, footwear from AED 55, and water bottles from AED 29.

REDTAG is extending the campaign beyond stores with mall activations under its "Ready, Set, School!" push, including a life-size photo canvas and themed photo booth for kids.

The collection is available now in-store across the GCC and at redtagfashion.com.