top of page

NOVU Rituals // UAE's FIRST homegrown refillable sustainable skincare brand

NOVU Rituals

Discover new on the block homegrown sustainable skincare brand, NOVU Rituals. Founded by the visionary Mary-Anne Maguire, NOVU Rituals represents the pinnacle of luxury and affordability, offering a unique approach to skincare that combines quality, sustainability, and mindfulness. 

Not only is the product range high-performance natural, vegan & organic formulas including a cleanser, toner, glow serum, and hydrate cream, but it starts from just AED 85. 

On top of this, NOVU Rituals is disrupting the throwaway culture of bathroom products by offering refillable options for customers. Starting from AED 68, the refills are 100% recyclable and reusable, as well as designed to require less energy to recycle and use up less space within the recycling process, customers can also save 30% with a flexible monthly refill subscription offer.

Available for purchase from their dedicated website (, as well as Namshi, The Edit, and Sukun Wellness, Ras Al Khaimah.


bottom of page