With today’s consumers becoming more conscious of the importance of sustainable living and the environmental impact of their choices, there is a growing demand for beauty products that are ethically sourced, cruelty-free, and environmentally friendly.Â
Today we look at some of the top online eco-chic beauty platforms in the UAE that are leaders in the green beauty space. From natural skincare and haircare to cruelty-free cosmetics, these platforms offer products that enhance your beauty routine while contributing to a healthier planet.Â
Secret SkinÂ
Secret Skin is a value-driven discovery platform that connects mindful consumers to conscious beauty brands from around the world, built on a framework that focuses on social and environmental impact. All its brands are responsibly curated with products that are safe for people and the planet. As a beauty tech start-up, its mission is to raise awareness about clean beauty, mindful consumption, and women’s health in the region. Some of the must-have brands on this platform include Mauli, RMS Beauty, Carbon Theory, KJ Serums, and Rhug Wild Beauty. The platform boasts an Eco Rewards program in partnership with Zeloop App that allows you to recycle your plastic empties and be rewarded for your pro-environment choices.Â
Powder BeautyÂ
Powder is one of the region’s leading online destinations for insanely good, obsession-worthy products with a conscious DNA. The products stocked range from skin, body and hair care to makeup, fragrance, and wellness. They are hand-picked from around the world by beauty devotees who want to educate and empower everyone to shop based on their values. Brands include Bali Body, Neom Organics and Salt & Stone. The online portal also features its very own insider’s guide to the world of conscious beauty and wellness in the form of ‘The Powder Room’ Magazine where the brand’s community can learn, connect, and discover.Â
MissPalettable

This eco-chic online beauty destination was founded in 2017 to provide a home for innovative beauty brands when its founder struggled to find skincare products that soothed her overtly sensitive skin post-pregnancy. MissPalettable was created from her realization that she couldn’t be the only one struggling with the lack of clean options in Dubai. The platform’s value system is based on its five non-negotiables which include cruelty-free, transparency, conscious beauty, accessibility, and community. Brands include Doterra Essential Oils, Lily Lolo Makeup, Sunkiss, Boucleme and Kama Ayurveda to name a few.Â
OserthÂ
Oserth is an exquisite Swedish brand that combines opulence with eco-consciousness, offering a premium range of sustainable haircare products that redefine beauty while preserving the planet. The brand boasts four main key collections, with a set of nourishing and all-clean ingredients sourced from the Nordic region. The haircare solutions are free from harmful chemicals and toxins, promising an unparalleled level of opulence while maintaining environmental responsibility. Designed through the power and inspiration of the sky, ocean and earth, Oserth targets years of artificial hair damage to realign, replenish and recharge your hair using the potential our environment has to offer.
Lush CosmeticsÂ
Since its conception 27 years ago, LUSH has been driven by innovation and ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by LUSH Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand-pressed in LUSH’s manufacturing sites across the world, LUSH sold over 40.5 million last year. A beauty company with a campaigning heart, LUSH is on a mission to create a product for every need and a cosmetic revolution to save the planet. The goal is to leave the world lusher than they found it. LUSH operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Â
Beauty EthicÂ
Beauty Ethic is a brand-new e-commerce platform offering sustainable, natural, vegan, and cruelty-free products to customers across the GCC. With a curated assortment of the best global, regional, and home-grown brands, Beauty Ethic has created an elevated shopping experience for Middle Eastern beauty and skincare lovers, to buy and try their soon-to-be favourite products online. Presenting brands and products that raise ethical standards and share their commitment to people and the environment, Beauty Ethic seeks to help users become their best selves and discover new solutions and products within the sustainable beauty industry. The platform features an advice-led web experience with targeted beauty solutions for varied skin types and concerns. Beauty Ethic stocks exclusive brands including Évolué, Urang, Happy Beard, and Lue by Jean So, to name a few.
By ErimÂ
ByErim is a renowned luxury hair and beard care brand proudly manufactured in the UK, and on a mission to bridge generations through the timeless tradition of hair oiling. ByErim has achieved global recognition with a product line designed to suit a wide range of hair types and concerns, and prides itself on being 100% natural, vegan, cruelty-free, and sustainably designed. ByErim is the brainchild of Erim Kaur whose journey and desire to continue her mother's legacy of long, lustrous hair led to the creation of this innovative haircare and beard care range. She perfected the formula over 15 years to create this luxurious oil, a testament to her dedication and expertise. ByErim's hero product, the Luxury Hair & Beard Oil has captured hearts and tresses worldwide. Crafted from a carefully curated blend of eight pure oils, this product has achieved astounding success with over 88,500+ bottles sold to customers worldwide.
Roots
Roots is a comprehensive online platform that only sells natural sustainable and organic products from around the world across different categories such as health and beauty, home care, mother and baby, pet care, yoga accessories, aromatherapy, and even grocery. The brand also strives to support local- and family-run businesses across the UAE, so you are bound to discover some true homegrown gems. Some of its best-selling brands include Trisserand for aromatherapy, Brûmée for fragrance and Saint Lucia Sea moss gel which is one of the most powerful super-foods in the ocean and can be used externally for hair and body care as well as internally.Â
Beauty BingeÂ
Beauty Binge is an affordable online beauty and self-care retailer offering a holistic, clean, and more conscious approach to living. The platform showcases the simple concept of authentic products with trustworthy ingredients. With over 19 various brands available on offer, all products are cruelty-free, with 90 per cent being organic and vegan. Beauty Binge has also partnered with Emirates Nature-WWF in their goal for a sustainable future. Highlighted brands include Violets are Blue, Conscious Coconut, Blissoma, The Humble Co, Patricks, and Naked Co., to name a few.Â