New Beach Club in Dubai // LPM-Sur-Mer Brings the Côte d’Azur to Jumeirah Beach Hotel

For years, LPM has brought a taste of the Côte d’Azur to Dubai with its much-loved restaurant and, more recently, Le Café LPM. Now the French Mediterranean brand is heading to the water’s edge. LPM-Sur-Mer, its first dedicated coastal concept, is set to open at Jumeirah Beach Hotel this month.

This isn’t simply LPM moved to the beach. LPM-Sur-Mer has been created as a destination in its own right, with its own identity, atmosphere and food. Its recipes have been developed exclusively for the beach and won’t appear on the menus at LPM or Le Café LPM, which gives loyal fans a real reason to visit. Expect dishes that are light, generous and made to be enjoyed slowly, as Riviera lunches should be.

A day by the sea

The concept is shaped by the rhythm of a Mediterranean beach day: time in the sun, long lunches and evenings that stretch beyond sunset. It brings together a beach, dedicated dining spaces, a lounge and a private pétanque court, a charming touch for anyone who has watched a game in a village square in the South of France.

Music, wellness experiences, family activities and seasonal events will all be part of an evolving programme. The setting is hard to beat, too, on one of Dubai’s best-known stretches of coastline, with views of the Burj Al Arab.

An intimate start

LPM-Sur-Mer will open with a deliberately intimate first chapter, so early guests can discover it at a relaxed pace. More spaces and experiences will be revealed gradually through the season.

The official opening date and reservation details will be announced closer to launch. Follow @lpmdubai on Instagram for updates.