In a joint effort to promote wellness, fitness, sport and running to all in the community, ASICS and Dubai-based community sports and fitness initiative 'At The Park' are partnering. In accordance with ASICS Sound Mind and Sound Body's mandate, the Japanese sportswear brand will support At the Park in all of its community programs, including free group fitness classes, race preparation, yoga, paddle tennis, Zumba, and running classes across Dubai.
"At The Park" provides individuals with free community classes and support. The grassroots-style initiative offers sports for everyone through its Whatsapp group and social media pages. Marathon training and running are supported for members, with some having recently completed the Dubai Marathon.
In order to encourage communities to take on 'movement' for better health, ASICS has partnered with more than ten new running clubs, race associations, and sports teams. Furthermore, the ASICS FrontRunner ambassador programme in the Middle East has expanded regionally to amplify the brand's core philosophy of Sound Mind and Sound Body to local runners and fitness enthusiasts.
Visit www.asics.com/ae/en-ae or follow @asicsme on Instagram for more information about ASICS. Visit www.attheparkuae.com or follow @atthepark_uae on Instagram for more information about At The Park.