Drink Dry Launches GUINNESS 0.0

Good news for those embracing a no-alc or low cal life, as Drink Dry our favourite non-alcholic drinks company have launched Guinness 0.0 in the UAE.

Available on www.drinkdrystore.com, consumers can enjoy the iconic taste of Guinness in a fully non-alcoholic version.

Guinness 0.0, is brewed using the same iconic ingredients as the original Guinness Draught; water, barley, hops and yeast, combined with a ground-breaking alcohol removal process. This innovative technique retains the rich, bold flavour profile and creamy texture that Guinness fans know and love, whilst delivering a refreshingly alcohol-free experience. Originally established in 1759 at St. James’s Gate Brewery in Dublin, Guinness has become one of the most celebrated beer brands globally.

Guinness 0.0 has undergone a meticulous brewing journey, with the alcohol carefully extracted through a cold filtration process, ensuring the drink retains all its rich flavours. This process allows any alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The result is a smooth, full-bodied, non-alcoholic beer with hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes and the same distinctive dark ruby colour and creamy white head that Guinness is known for.

Guinness 0.0 is already available on www.drinkdrystore.com, priced at AED 14 per 440ml. To celebrate the launch, Drink Dry will be organising promotional activities and offering consumers the opportunity to experience the refreshing taste of Guinness 0.0 firsthand.