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#WorthTheHype - Rhode Beauty


#WorthTheHype - Rhode Beauty

It’s hard to ignore the buzz surrounding Rhode Beauty. Launched in June 2022 by Hailey Bieber, this brand made its debut with just three products: the Lip Peptide Treatment, the Peptide Glazing Fluid, and the Barrier Restore Cream.


Fast forward to 2025, and Rhode Beauty shows no signs of slowing down, frequently going viral across social media with everything from its blushes to the infamous phone case. But is it worth the hype? Let’s dive in.


Not just another celebrity beauty line, Rhode Beauty has carved out its own lane in the crowded world of skincare and makeup. From its minimalist, youthful branding to its affordable pricing, the brand feels approachable yet elevated. While the packaging may not rival the high-end aesthetic of some celebrity brands, that’s part of Rhode’s charm—it’s practical, straightforward, and prioritises substance over flash. And let’s be honest, affordability is a welcome change in the luxury-leaning world of beauty.


Rhode’s marketing is nothing short of genius. Hailey’s signature “glazed donut” skin has become an aspirational goal for beauty lovers worldwide, and the visuals accompanying the product launches are always fresh, creative, and engaging. It’s no wonder so many people feel compelled to give Rhode a try.



// But how do the products actually perform? I tested a few bestsellers to find out.


Glazing Milk: The Glazing Milk promises to give you that coveted “glazed donut” look without leaving your skin feeling greasy. And it delivers. As a lightweight moisturizer, it absorbs quickly, leaving my skin soft, hydrated, and radiant. It’s the perfect product for anyone chasing that “glass skin” aesthetic. Whether worn alone or under makeup, this product creates a luminous base without any heavy residue. If hydration and glow are on your wishlist, the Glazing Milk is a must-try.


Pocket Blushes: These tiny treasures are described as “your on-the-go cream blush,” and they’re every bit as good as they sound. Available in six shades, the formula blends effortlessly, giving a natural, satiny flush that lasts all day. I love how buildable the color is; you can go from a subtle tint to a bold pop of color with just a few dabs. The portability factor makes these blushes a staple in my makeup bag. Bonus points for being multi-use—they work just as well on lips as they do on cheeks. Affordable and effective, these blushes are a standout.

 

 

// Other Rhode MVPs


Lip Peptide Treatment: The product that started it all. This hydrating, glossy treatment is packed with peptides to plump and smooth lips while adding a touch of shine. Non-sticky and layerable, it’s available in multiple flavors, making lip care fun and effective.


Barrier Butter: Their latest product launch, a rich yet lightweight, this cream restores the skin barrier, leaving it smoother and more resilient. Ideal for dry or sensitive skin, it’s perfect for nighttime use or as extra protection during colder months.


#WorthTheHype - Rhode Beauty

// So is it worth the hype?


Absolutely. For a brand that’s only been around a few years, it has firmly established itself as a must-try in the beauty world. So, if you’ve been sitting on the fence, consider this your sign to give it a go. Your glazed donut skin awaits!



 

 

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