We Asked 2 Experts on Salmon DNA (Because You're Busy) – Is It Worth the Hype or Just a Fishy Trend?

Salmon DNA facials are everywhere these days - popping up on Instagram, trending on TikTok, and showing up at top aesthetic clinics.

But is this buzzy treatment actually worth your time (and money)? We asked two of the top aesthetic experts in Dubai - Dr. Maurizio Viel and Dr. Richard Devine from Cornerstone Clinic - to break it down in real terms.

// Meet the Experts from Cornerstone Clinic:

Dr. Maurizio Viel

A leading plastic surgeon with over 30 years of international experience, Dr. Maurizio is known for his refined, natural-looking results and deep expertise in aesthetic medicine. He's also the co-author of the best-selling The Viel's Beauty Bible and continues to be a trusted name in the luxury cosmetic field.

Dr. Richard Devine

Aesthetic doctor with over 7 years of experience in non-invasive treatments, Dr. Richard is renowned for his meticulous technique and ability to deliver fresh, natural-looking results. A social media favourite, his honest insights and before-and-after results have earned him a loyal following.

// So, how does Salmon DNA actually work?

Dr. Maurizio:

"Salmon DNA skin treatments are powered by polynucleotides - purified DNA fragments from wild salmon sourced from clean rivers in South Korea. These fragments boost collagen and elastin production, enhance hydration, and support natural cell turnover for resilient skin. The patented DOT™ (DNA Optimising Technology) delivers DNA directly into the dermis for effective results without altering facial movement. The outcome is healthier, smoother, and more radiant skin that feels natural but is better supported."

Dr. Richard:

"Closely resembling human DNA, polynucleotides are long chains derived from purified salmon sperm. When microinjected into the skin, they stimulate fibroblast activity, enhance cellular repair, improve microcirculation, promote collagen, and encourage the synthesis of collagen and elastin. The popularity of this treatment lies in the fact that you're not adding volume as with fillers or masking wrinkles as with Botox, but instead, you're restoring vitality through optimising your body to produce more of the components that keep us looking youthful.In doing so, the skin becomes firmer, hydrated, brighter, and appears more vibrant."

// Should you hop on this trend?

Dr. Maurizio:

"This is more than just a trend; it is a clinically backed regenerative treatment that enhances the skin from within. It is ideal for individuals seeking subtle, natural improvements in tone, elasticity, and hydration without altering their facial structure. This treatment also fits well into a preventative skincare regimen or as a maintenance solution for those looking to avoid more invasive options. The results are progressive and sustainable, making it a valuable tool in aesthetic medicine."

Dr. Richard:

"For patients experiencing the early signs of ageing, such as dullness, fine lines, or loss of elasticity, polynucleotides can offer a subtle yet transformative boost. Unlike traditional injectables, which often yield immediate but surface-level results, this treatment works from within, rebuilding the skin's vitality over time. It is particularly well-suited to those seeking a natural, understated refresh, making it an excellent option ahead of big events like weddings or just those interested in nurturing their skin over time."

// From your experience at the clinic, what kind of feedback or success stories have you seen?

Dr. Maurizio:

"Patients often report noticeable improvements in skin hydration, tone, and elasticity. Typically, there is a noticeable improvement in radiance and smoothness after completing the whole treatment plan. The feedback is consistent across different skin types and age groups, particularly in environments like Dubai, where the climate and lifestyle can accelerate skin stress. Many patients describe their skin as healthier and more balanced overall, with a natural, refreshed appearance."

Dr. Richard:

"In clinical practice, the feedback is very positive. The typical response is, "Wow, my skin looks glowing," or patients telling me friends have said they look well and asking if they have been away!"

// Are there any myths or misconceptions about Salmon DNA treatments you'd like to clear up?

Dr. Maurizio:

"Yes, several. First, the idea that this treatment involves injecting fish is inaccurate. The DNA is highly purified and free from fish proteins, making it safe and suitable for most patients, including those with sensitive skin. Second, it is often confused with fillers or Botox, but this is a regenerative treatment; it does not alter facial movement or add volume. Lastly, while some improvement may be seen early, the most significant results develop gradually as the skin begins to rebuild and repair itself."

Dr. Richard:

"Myths: The treatment does not involve any raw fish or have any foul marine smells. The DNA is highly purified, pharmaceutical grade, and processed to ensure safety and biocompatibility. It is also not a replacement for neurotoxins or fillers but rather a complementary treatment focused on skin quality rather than volume.

Expectation management is very important. This treatment is sometimes oversold and promises to do things it can't. This treatment won't smooth under-eye hollowing or clear deep pigmentation. It won't eradicate perioral lines or lift jowls. If you have very youthful skin, you're unlikely to see a big difference with this treatment, as your skin is already full of collagen and elastin, the components of youth! If you have significantly aged skin, you will need a far more aggressive treatment to notice changes. It's important to consider your skin as an organ that needs constant tending to like the rest of our health and fitness. And this treatment does just that - nourishes from within."

// Who should consider Salmon DNA facials?

Dr. Maurizio:

"This treatment is suitable for anyone noticing early signs of skin ageing, such as dullness, dryness, or mild laxity. It is also beneficial for individuals exposed to environmental stressors, such as heat, sun, or pollution. It works well as a standalone treatment or alongside other non-invasive procedures and is often recommended as part of a preventative or restorative skin plan. Whether you are focused on maintaining youthful skin or restoring balance, it provides a natural and effective solution."

Dr. Richard:

"Ideal candidates include anyone looking to improve hydration, texture, and radiance, particularly those in their 30s to 50s seeking preventative or restorative care. It is gentle enough for sensitive skin and versatile enough for delicate areas, such as the under-eyes, neck, and décolletage."

If you're intrigued but still on the fence, these experts recommend consulting with a trusted dermatologist. Salmon DNA facials may just be the fishy trend that truly delivers results.