The Australian Fashion Brands We Love

There’s something about Australian fashion that feels instantly fresh, wearable, and a little bit effortless. Maybe it’s the coastal lifestyle, maybe it’s the sunshine, or maybe it’s that uniquely Aussie mix of laid-back ease with a sharp eye for detail.

Whatever the secret, Australian designers have been making waves around the world and our wardrobes are better for it. Here are a few Aussie labels we can’t get enough of right now.

Zimmermann

No list of Australian fashion darlings is complete without Zimmermann. Founded by sisters Nicky and Simone Zimmermann, the label is synonymous with romantic prints, floaty dresses, and luxe resort wear that feels as at home on Bondi Beach as it does on the French Riviera. It’s unapologetically feminine and always Instagram-worthy.

Aje

Cool-girl style, with a dash of drama. Aje is known for its puff sleeves, sculptural shapes, and statement pieces that strike a balance between edgy and elegant. It’s the brand you turn to when you want to make an entrance without looking like you tried too hard.

Sass & Bide

An Aussie fashion institution, Sass & Bide has been a favourite since the late ‘90s. Known for its bold prints, denim, and offbeat details, the brand has always had a rebellious, playful spirit. Perfect for women who like their style with a little attitude.

Camilla

If you’ve ever seen someone floating past in a kaleidoscope of colours and prints, there’s a good chance they were wearing Camilla. These hand-painted kaftans and resort pieces are statement-making, bohemian, and totally unapologetic. It’s maximalism done the Aussie way.

Bassike

For those who love minimalist staples, Bassike is heaven. Think perfectly cut T-shirts, relaxed tailoring, and elevated basics that feel luxurious without screaming for attention. It’s all about longevity and that understated, quietly chic vibe.

Spell

Hailing from Byron Bay, Spell is all about boho-luxe, festival-ready vibes. Floaty dresses, vintage-inspired prints, and sustainable fabrics make it a favourite among free spirits and eco-conscious fashion lovers alike.

Dion Lee

For a sharper edge, Dion Lee brings architectural lines, cut-outs, and modern tailoring to the mix. His designs are sleek, bold, and often a little daring—the kind of pieces that make you feel powerful the moment you put them on.

Australian fashion nails that sweet spot between relaxed and refined. These brands aren’t just following global trends - they’re setting them, all while staying true to their roots. Whether you’re in the mood for dreamy dresses, minimalist staples, or a bold statement look, Australia’s fashion scene has you covered.