Meet Skim&Ruru, UAE’s latest fashion label set to redefine streetwear with a splash of surf culture.
Born from the sun-soaked streets of Dubai, Skim&Ruru is more than just a clothing line – it’s a lifestyle, a movement, and a tribute to inspire those who ride life’s waves to the fullest.
The core of Skim&Ruru’s collection is its standout shirts and swimwear, designed in vibrant and whimsical prints. Inspired by the vastness of space and the mysteries of the cosmos, the collection highlights the founder’s love for global travel and artistic expression. This one-of-a-kind apparel line is unique to its core and ready to make a splash in the UAE’s street style scene.
Founded in 2019, the brand is the brainchild of a roller skater enthusiast, skateboarder, surfer, and artist. Skim&Ruru was born out of her passion for clothing that effortlessly transitions from the beach to the streets, and everywhere in between.
Skim&Ruru isn’t just about looking ‘rad’ – it’s about feeling ‘rad’ too! From old-school skate and surf culture that creates clothing that’s as authentic as it is stylish, it’s also about building a community. Whether you’re shredding the board on the half-pipe, or catching some waves on a hang ten, Skim&Ruru is here to make sure you do it in style.
Shop the collection at https://www.instagram.com/skimandruru/.
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