SheerLuxe Middle East Partners With Powder Beauty

SheerLuxe Middle East, is proud to announce its partnership with leading local beauty retailer Powder Beauty on a limited edition beauty box.

SheerLuxe Middle East has teamed up with Powder Beauty, a pioneer of conscious beauty in the region,  to bring you an edit of essential skin, hair & beauty must-haves. Featuring leading brands such as the luxurious Augustinus Bader, a does-it-all texture spray by Hair by Sam McKnight, a cult classic face mask by Slip & eye-enhancing mascara by Manasi 7. Editorially approved by the SheerLuxe editors.

Since launching in 2023, SheerLuxe Middle East has rapidly established itself as a go-to destination for modern Arab women, connecting with over 150,000 women across the region and growing its audience by 162% in the past year. With a focus on premium editorial, engaging social content, and curated lifestyle coverage across fashion, beauty, wellness, and culture, SheerLuxe Middle East is redefining digital storytelling for women in Saudi Arabia and the UAE.

This partnership with Powder Beauty reflects a shared commitment to offer its readers a more immersive experience to connect with the brand. The items selected are packed with some of the industry’s most-loved names – from cult skincare to everyday essentials. The box is limited-edition, filled with sustainable heroes. Worth over AED 1,300 but priced at just AED 795. 

To mark the launch, the SheerLuxe Middle East x Powder beauty box is now available online at PowderBeauty.com, offering a first look at this inspired edit.

Powder Beauty was founded by Ayat Toufeeq, Amina Grimen and Marriam Mossalli, who have created the region’s first and most comprehensive destination for insanely good, obsession-worthy products with a conscious DNA. Powder’s products are hand-picked from around the world by beauty devotees who want to educate and empower everyone to shop based on their personal values, without compromising a thing.

“At Powder Beauty, we’re passionate about curating only the best in conscious, high-performance beauty. Partnering with SheerLuxe Middle East was a natural fit. This edit brings together products we genuinely love and use daily, offering our community an effortless way to experience the magic of sustainable beauty.” — Ayat Toufeeq, CEO and Co-founder, Powder Beauty

“We’re so excited to partner with Powder Beauty on this exclusive edit. As one of the first platforms to bring sustainable beauty to the region, they’ve built a name for conscious curation. This box brings together some of the most iconic names in beauty, from Augustinus Bader and Slip to Sam McKnight, all in one place. It’s a thoughtful line-up we’d genuinely recommend to our readers, and it’s a rare chance to shop real beauty heroes at a serious saving.”

– Tamara Jabi, SheerLuxe Middle East Editor-In-Chief