Other Women's Jobs // A Day In The Life And Career Of Lurdes De Medeiros

NAME: Lurdes De Medeiros

AGE: 27 years young

INSTAGRAM HANDLE: @cassava.ae

JOB TITLE: Co-Founder of Casa Eva

MOVED TO THE UAE IN: 2021

Lurdes was born in Venezuela, but she has always felt like she belongs everywhere. Her passion for health and wellness has been the constant throughout her life. She trained as a paramedic, but over the years her perspective on health has evolved. She is now completing her certification as a coach in modern nutrition, shifting her focus toward a more preventive, integrative approach to healing.

Lurdes journey took a major turn when she was diagnosed with insulin resistance - something often brushed off, but in reality, it’s a wake-up call that you're heading toward type 2 diabetes unless you make serious changes. That diagnosis became a turning point. It reshaped how she saw her body, her lifestyle, and her purpose. Lurdes committed to healing herself and in that process she discovered a deeper calling: to share this journey and help others do the same.

Every passion Lurdes has - health, service, wellness, mental health, is deeply connected. And that’s exactly how Casa Eva came to life. It’s not just a business, it’s an extension of who Lurdes is. Moving to a country she had never been to before was a quantum leap. Dubai has been a vessel for transformation. Before this, Lurdes had the joy of living and working in Brazil and the Dominican Republic, but Dubai has been the place where she truly reclaimed her health, redefined her career, and co-founded a dream business with Valentina. After 16 years of friendship, the word “friend” feels too small - Lurdes feels they are sisters in every way that matters, constantly encouraging each other to grow into their highest selves.

Even with a scientific background that makes Lurdes naturally analytical, she's also deeply spiritual. Since arriving in the UAE, she has been committed to emotional self-awareness and understanding the mind-body connection. She truly believes that everything we do is motivated by how we want to feel. That’s how Casa Eva became more than home organization—it became wellness work.

Living in a clutter-free, intentionally organized space transforms more than just your home—it shifts your energy, your mindset, your habits. Our homes are where we rest, dream, and connect with those we love. Casa Eva is Lurdes and Valentina's way of helping others create environments that support healing, clarity, and joy. For Lurdes, it’s all part of the same mission: to help people feel well, inside and out.

Let's discover a typical day in Lurdes' world:

5AM: My day begins with the sunrise—or even before. I’ve trained my circadian rhythm to wake me naturally, no alarms needed. I dedicate the first hour of my day entirely to myself. It’s my sacred time for meditation, journaling, yoga, or any practice that helps me connect inward and align before I step into the responsibilities of the day.

7AM: This is where my planning time starts. I review my weekly overview and map out the day. I call these “buffer blocks”—time carved out to check messages, respond to client emails, and tackle any lingering tasks from the day before. It helps me stay grounded and avoid unnecessary stress later.

10AM: By now, I move into “strategic blocks.” This is deep work time—reading, studying, or focusing on Casa Eva. I also work freelance with other companies, so time management is crucial. Starting early gives me the mental clarity and flexibility to move between creative and strategic tasks without burning out.

4PM: This is a pause for nourishment. It’s when I prepare my main meal of the day and take the time to eat slowly and intentionally. Food played a key role in my healing journey, especially after being diagnosed with insulin resistance. I used to dislike cooking—now it’s a meaningful ritual that reminds me of why I do what I do. Around this time, I also close my eating window and begin my daily fast to allow my body time to rest and restore.

6PM: Another short buffer block to check in on anything that needs to be addressed before the day ends. After that, I move my body. My workouts are tailored to my menstrual cycle—something that has been a game changer for my hormonal health. I might also use this time for research, content planning, or creative tasks like editing.

9PM: I start winding down and helping my body transition into rest mode. By 10:00 PM, I’m fully offline, screens off, and ready to sleep. I end the day with a simple gratitude practice—quietly reflecting on what I’m thankful for, which helps me close the day with intention and peace.