New Threads

Reinventing classic Indian designs, conscious luxury designer, Anita Dongre opens her first store in the Middle East with exclusive new styles to suit every shape (and style)

Globally renowned fashion designer and founder of the eponymous brand, Anita Dongre is proud to announce the opening of her first-ever store in the Middle East. Located on the first floor of The Dubai Mall, this is Anita’s second international store, after New York in 2018.

With silhouettes ranging from beautiful co-ord sets and ready-to-wear dresses, to classic evening gowns, kaftans and handcrafted silver jewellery – Anita Dongre has reinvented classic Indian styles and extended them to us to love and wear from this day forward. In addition to the newly launched evening wear line that celebrates age-old crafts and time-honoured techniques, fans-of-the-brand will also be able to purchase the ready to wear collection.

Bespoke furniture designed with signature house-crafted fabric line the walls, and the warm grey colour palette with hints of gold and hand-painted Pichhwai walls make the store one of the most stunning in the mall. The ambience of the store is thoughtfully created with the utmost attention to detail, making each visit to the store an immersive experience that transports you to a tranquil Rajasthani paradise...

On the opening of her first boutique in the region, Anita Dongre says her brand is for: "the contemporary, confident, and feminine woman, as our designs are classic, timeless pieces of art that are made to be versatile and to be kept in your closets forever. We are really excited to bring our brand to Dubai, where there is a melting pot of communities that will most definitely find an ethereal design signifying luxury with a mix of inspiration from the region, yet keeps within the DNA of the brand.”

@anitadongre