Luxury Hair Care Range Zaphira Nature Launches at BeautyWorld Middle East

Zaphira Nature, a pioneering new brand dedicated to textured hair care, launched this week its debut product line, Souffle Méditerranéen, at Beauty World Middle East 2024.

Founded by Algerian entrepreneur Hanane Bouchouicha-Sykora, Zaphira Nature represents nearly three years of development and is the first UAE-based brand focused exclusively on providing high-quality, vegan, and sustainable curly hair products, specifically crafted for the unique needs of textured hair in the region.

The Middle Eastern climate—with its scorching heat, coastal humidity, and desert dryness—presents significant challenges for hair health, particularly for curls. Zaphira Nature’s locally formulated products, developed in collaboration with industry experts, use clean, 100% Vegan ingredients to deliver intense hydration, protect against environmental stress, and strengthen hair for long-lasting resilience.

Zaphira Nature’s debut collection, Souffle Méditerranéen, offers eight distinct products infused with Ylang Ylang essential oil, forming the heart of the Essential Curls Ritual. This range includes shampoos, conditioners, creams, and oils—meticulously designed and carefully crafted to nourish, style, and protect textured hair in all its forms.

The full range is available online throughout the UAE, and GCC.