The Collab We Need // GANNI x lululemon Lands at Dubai Mall

Some collaborations feel like a marketing meeting. This one feels like a good idea. GANNI and lululemon have joined forces on a 22-piece collection inspired by dance, and it arrives in the UAE on 15th October, exclusively at lululemon’s Dubai Mall store.

The pairing works because each brand brings what the other lacks. lululemon supplies the technical side, with its Nulu and Softstreme fabrics running throughout. GANNI brings the personality: leopard print, ruffle trims and bold colour combinations.

Spanning womenswear, accessories and footwear, the range reworks lululemon favourites including the Define Jacket, and adds leg warmers, boleros and headbands for anyone who has ever wanted to dress like the lead in an 80s dance film.

That is exactly where it started. “80s dance movies have been part of my life since I was a child, so they felt like such a natural starting point,” says Ditte Reffstrup, Creative Director at GANNI.

Fittingly, the “JOY IS A POWER MOVE” campaign stars Flashdance actor Jennifer Beals alongside singer and dancer METTE, in a short film shot in a dance studio.

Gym kit you would happily wear to brunch is nothing new. Gym kit with frills and leopard print is. Get there early.