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Luxe Swiss Beauty Brand, DE MOI Launches in The UAE

DE MOI, has landed in the UAE, bringing purpose-led Swiss beauty to the region. Expertly utilising botanicals and modern technology the brand produces luxurious, high-performing product ranges that enhance beauty while giving back to society.

The brand was created by Demee Koch, a multipreneur, philanthropist, and Forbes influencer, DE MOI was born out of her passion for spreading happiness and love through an environmentally friendly product line.

De Moi’s all-natural, cruelty-free range features four stellar products designed to give true results. In addition to its hero product, the DE MOI Eye Serum, which promises results within six weeks, and the extra-hydrating face serum, the range also includes handcrafted beauty and intimate wash bars.

Available for purchase on, with next-day delivery across the UAE.


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