The female-founded brand focuses on celebrating and empowering women. Naturally, the well-being of women is central to L’Couture principles. Therefore, to support Al Jalila Foundation’s pioneering research, L’Couture is proud to donate 10% of all proceeds from sports bra sales in the month of October. The message the brand wants to promote is positive and proactive, not wanting to scare women but emphasizing the need to put themselves first and encouraging self-care. If you’re feeling under the weather, don’t wait to book a doctor's appointment and get checked out.
In the UAE, breast cancer is the most common form of the disease affecting women and constitutes around 40% of all female cancers, according to the UAE’s organization Al Jalila. The Foundation provides hope and support to women in the region by raising money to fund the latest studies. The Al Jalila Foundation is a global philanthropic organization dedicated to transforming lives through medical education and research.
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