KIDS ❤️ NEXT // New Kids Spring/Summer Campaign From NEXT

NEXT has unveiled its latest Spring/Summer Kidswear campaign, Kids Love NEXT, a sunshine-ready collection designed exclusively for kids who dress to play, express, and explore.

From breezy floral dresses to mix-and-match co-ords, playful fruit prints to cheerful denim sets, this collection is made with mini personalities in mind. It’s a joyful celebration of what it means to be a kid, bold, bright, and always on the move.

Tailored specifically for the warmer months ahead, the collection features breathable cottons and soft fabrics that are ideal for high temperatures and active days. Fun-loving graphics and standout accessories, like cherry cross-body bags and smiley patches, add a playful touch, while seasonal prints including strawberries, gingham, daisies, and colourful stripes bring a fresh burst of energy to every look. Layer-friendly denim pieces round out the collection, offering stylish options for cooler breezy evenings.

The collection is a celebration of expression through playful prints, tactile textures, and outfit-building pieces that make getting dressed a joy. Combining vibrant colour palettes with mix-and-match sets and movement-friendly silhouettes, this campaign invites kids to get creative, and have fun while doing it.