Hot New Beauty // SHEGLAM Taps Into 12-Hour Glow with New Lumi Lock & Go Hydrating Cushion Foundation

SHEGLAM is redefining effortless complexion with its new Lumi Lock & Go Hydrating Cushion Foundation, a serum-powered formula that fuses up to 12 hours of hydration with a fresh, dewy finish in one simple tap.

The lightweight, breathable formula delivers skin-like coverage that flexes with movement and expression rather than sitting heavily on the face. Its non-cling, non-cake texture keeps the complexion looking freshly applied for hours, while serum-powered hydration brings radiance without slickness, blurring the appearance of texture and keeping skin comfortable throughout the day.

Coverage builds easily from a natural medium to a fuller finish, making Lumi Lock & Go equally suited to a five-minute morning routine or a full-glam evening look. The 35-shade range spans fair through deep complexions with a thoughtful mix of undertones, ensuring a true "your-skin-but-glossier" match for everyone.

With summer still in full swing, the cushion format offers a lighter way to wear coverage, keeping skin dewy from sunlit mornings through to late nights out.

Lumi Lock & Go Hydrating Cushion Foundation is available now at sheglam.com.