Hot New Beauty // A New Skin-Wellness Brand SOHL SKIN Rewrites the Face Mask, One Twist at a Time

Dubai has a new skincare name to watch: SOHL SKIN, founded by Samuel Pohlner, has officially launched at www.sohlskin.com with a debut collection of four Facial Mask Sticks that trade brushes and spatulas for a simple twist-and-apply format.

The idea is convenience without compromise. Each mask stick glides directly onto cleansed skin - no mess, no tools, no excess product - making masking realistic for home, post-gym or travel. It's an ethos the brand sums up in three lines: No Waste. No Mess. No Excess.

The launch range covers four skin concerns: Green Tea (refreshing and cleansing), Rose (radiance and nourishment), Turmeric (brightening and tone) and Volcanic Mud (purifying and oil control), each priced at AED 79.

"I wanted to build a brand that felt purposeful but uncomplicated, and importantly, one that was for everyone," says Pohlner, whose own name inspired the brand's - SOHL taking its "S" from Samuel and "OHL" from Pohlner, pronounced "soul."

Suitable for all skin types, the sticks mark the start of a wider SOHL SKIN range, with more formats to follow. The collection is available online now and in person at NAIL(ED) Boutique, Dubai Hills Mall.