Hot In The Shops // Hourglass Cosmetics New Illusion Luminous Glow Foundation SPF 30

Hourglass Cosmetics announces the worldwide launch of Illusion Luminous Glow Foundation SPF 30. The Only SPF 30 Foundation To Visibly Lift Skin In 14 Days

Illusion Luminous Glow Foundation SPF 30 is a breakthrough complexion formula that fuses high-performance makeup, skincare, and innovation. Designed to perfect, protect, and visibly lift skin in as little as 14 days, Illusion delivers both instant radiance and long-term skin improvement - setting a new standard for modern complexion.

Powered by Advanced Hydra-Smooth Technology, the formula features hyaluronic microspheres that activate on contact to lock in hydration. The creamy, moisturizing texture melts seamlessly into skin, delivering smooth, even, radiant coverage that lasts up to 12 hours. Transfer-resistant, crease-resistant, and non-oxidizing, Illusion won’t settle into fine lines and offers customizable medium coverage with a weightless, skin-like finish. The foundation is available in 32 luminous shades and provides broad-spectrum SPF 30 protection.

The Clinical results say it all:

Instantly: 93% said skin tone looked more even and imperfections were reduced

After 12 hours: 93% said skin looked smoother and healthier all day

After 2 weeks: 100% said skin felt more moisturized; 93% reported refined, healthier-looking texture

The launch continues Hourglass’ commitment to high-performance, radiant complexion through the lens of innovation and the modern traveler’s lifestyle, as part of the ANY TIME. ANY PLACE. ANY WEAR. campaign.

Illusion Luminous Glow Foundation will be available exclusively at Sephora Middle East and online at sephora.me this January.