Hot In The City // Behave by Brow and Beauty opens in Jumeirah as latest Wellness and Beauty Destination

Behave, the latest concept by the founder of Brow & Beauty, has officially opened in Jumeirah, redefining the traditional salon experience through a holistic approach to luxury beauty, aesthetics, and wellness.

Building on Brow & Beauty’s reputation for precision, expertise, and refined results, Behave expands the brand’s vision into a fully immersive destination where advanced face aesthetics, restorative spa rituals, hair and scalp treatments, wellness therapies, and beauty services come together under one thoughtfully designed roof.

At the heart of Behave is a results-driven approach to skincare and facial aesthetics. The treatment menu features advanced protocols such as Hydrafacial treatments, enzyme facials, microneedling, exosome therapies, PRX-T peelings, LED rejuvenation, microcurrent lifting, and personalised facial programmes, blending clinical-grade technology with a tailored, expert-led experience.Complementing the facial offering, Behave delivers a strong focus on hair and scalp health, with head and hair spa rituals by Philip Martins, alongside precision cuts, styling, colouring, and intensive treatments using internationally recognised brands including Tokio Inkarami, La Biosthétique, and BRAÉ. Each service is designed to support long-term hair health while maintaining a refined aesthetic finish.

Wellness is a defining pillar of the concept. Guests can experience traditional Moroccan hammam rituals in partnership with La Sultane de Saba, as well as a curated selection of massages ranging from deep tissue and relaxing therapies to pregnancy and cupping treatments. Signature wellness journeys such as Detox Flow and Lymph Flow further position Behave as a space focused on balance, recovery, and total wellbeing.

The experience is completed with meticulous nail care rituals, makeup services and private makeup classes, allowing guests to move seamlessly between treatments within a calm, design-led environment. 

Expanding its beauty offering further, Behave also introduces professional lash extension services, delivered with the same focus on precision and personalised results. From natural enhancements to fuller, more defined looks, each treatment is carefully tailored to suit individual eye shape and lifestyle, using premium products and expert techniques. This addition reinforces Behave’s commitment to offering complete, detail-driven beauty solutions within one refined destination.Behave’s interiors are a physical expression of the brand’s values, where beauty is approached with intention, care, and purpose. Designed as a calm counterpoint to the pace of city life, the space is defined by warm, natural materials, muted tones, and softly layered lighting that creates an immediate sense of ease from the moment guests arrive. Thoughtful zoning allows each treatment area to feel private and unhurried, encouraging guests to slow down, disconnect, and fully immerse themselves in the experience. Every design detail has been considered to support wellbeing, from the seamless flow between spaces to the understated, elegant finishes that prioritise comfort, discretion, and a sense of quiet luxury. 

Now open in Jumeirah, Behave by Brow & Beauty offers a modern, elevated destination for those seeking expert-led beauty, advanced aesthetics, and restorative wellness in one considered setting.

Bookings: What’s App |  ‪+971 58 570 7785‬