EYES. LIPS. FINALLY. e.l.f. Cosmetics Has Landed in the GCC, Exclusively at Sephora

Beauty shelves across the GCC look different today. e.l.f. Cosmetics has arrived at Sephora stores in the region, bringing viral favourites that have filled TikTok feeds, creator routines and beauty drawers for years. Hero products Power Grip Primer, Halo Glow Liquid Filter and Glow Reviver Lip Oil are finally here in store, ready to be tried, tested and taken home.

e.l.f. has always stood for bringing the best of beauty to every eye, lip and face. Premium quality products at unbelievable prices with e.l.f. clean formulas and skin-loving ingredients have earned the trust of millions online. 

The community here has known e.l.f. long before this moment through travel hauls, airport buys, friends returning from the US and tutorials saved for later. The products are already part of the region’s beauty vocabulary, which is why the launch campaign is all about the brand being eyes.lips.finally. in the region. 

The launch carries the bold spirit the brand is known for. e.l.f. has lit up Dubai’s Golden Boulevard and taken over screens from Dubai to Riyadh, marking its arrival across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE with a moment built for beauty lovers.

e.l.f. Cosmetics is now available in the majority of Sephora stores in the GCC. e.l.f. Cosmetics and e.l.f. SKIN are also available to shop on sephora.me.