Cute Pop Up // THAT Concept Store Welcomes Rowen Rose

Rowen Rose has officially arrived at THAT Concept Store, bringing its bold, unapologetically chic aesthetic to Dubai with a pop-up showcasing the SS25 collection until the end of May.

Founded by the fiercely creative Emma Rowen Rose, the Parisian label celebrates strong, expressive women who dress to make a statement. The collection blends delicate femininity with bold masculine elements, featuring lightweight fabrics, elegant patterns, crisp tailoring, and sculptural silhouettes.

To mark this debut, Emma herself visited Dubai on April 21st for an intimate celebration, unveiling her first-ever regional pop-up in signature style. The Rowen Rose pop-up will remain at THAT Concept Store until May 30th, inviting fashion enthusiasts to immerse themselves in her daring, statement-making designs