Coveted US Beauty Brand RMS Beauty Launches at Watsons

Beauty lovers - there is good news as globally-viral US makeup brand RMS Beauty has launched at Watsons stores in key UAE retail locations at Dubai Mall, Mall of Emirates and Dubai Festival City.

As an industry game-changer, RMS Beauty has redefined traditional beauty standards with its living-ingredient based products and refillable packaging. Formulated using raw, food-grade, organic and natural ingredients that are sustainably sourced from nature and unique to indigenous cultures.

A pioneer of the clean beauty movement, Rose-Marie Swift founded the eponymous brand in 2009, unwavering in her quest for innovative ingredients that perform. A celebrated master makeup artist for over 35 years, RMS Beauty was inspired by Rose-Marie’s health journey; her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women feel more beautiful, bold and authentic.

The brand's regional distribution partner SECRET SKIN has been expanding the makeup segment on its platform since the category launched in January 2022, with the strategic focus on adding Clean Colour selections given the strong local customer preference.

Drop into Watsons and check it out. ** Runs to Shop