adidas x Bad Bunny returns with a new collaboration. Taking inspiration from astrology, constellations and signs, Bad Bunny and adidas release a new silhouette that invites us to explore ourselves through the zodiac. Consumers are invited to shine with their own light by using white as a clean canvas to mimic the colour of the stars. As Benito believes that the alignment of the stars and the force of the cosmos create us and make us unique, the campaign was inspired by kinetic zodiac energies. As a Pisces, Benito wanted to celebrate his sign and represent each sign's core elements: air, water, earth, and fire.
Visit: www.adidas.ae