Bugaboo and Stella McCartney Unveil Special-Edition Stroller and Accessories Range

Bugaboo has partnered with Stella McCartney on a special-edition capsule collection, bringing the designer's signature aesthetic to some of the brand's most recognised stroller silhouettes, fronted by a campaign starring model, entrepreneur and first-time mother Poppy Delevingne.

The limited-edition range includes the Butterfly 2 Stroller, Bugaboo Fox 5 Renew and Dragonfly Plus, alongside an accessories line featuring the brand's first-ever tote bag. Design details draw directly from Stella McCartney's iconic Falabella bag, with diamond-cut chain detailing inspired by a horse bit, vintage gold medallions and the brand's logo, all finished in a Tobacco Brown colourway with Saddle Brown vegan leather accents.

Sustainability runs throughout, with fabrics made from recycled polyester and water-free dye technology, alongside hardware crafted from bio-based materials and recycled aluminium.

"This collection is for every mum who wants to bring her own individuality and playfulness into parenthood," says Stella McCartney. Bugaboo CEO Adriaan Thierry adds that the range will be "the must-have fashion statement of 2026 across the GCC."

The Bugaboo x Stella McCartney collection launches 25 September 2026 at bugabooarabia.ae and select retail stores across the GCC.