Beauty of Joseon x Namshi Pop-Up Opens in Dubai

Anyone who has ordered a tinted sunscreen online knows the gamble. The swatch looks perfect on screen, then the colour turns out a shade too orange or too ashy once it’s on your face. This November, Dubai gets to skip the guesswork.

Namshi is bringing the first-ever Beauty of Joseon pop-up to the UAE. The SPF Store opens at Dubai Hills Mall from 14 to 23 November, and it’s the only place in the country where you can try the brand’s new Tinted Mineral Dayscreen SPF 30 before you buy.

// The tint K-beauty fans have been waiting for

Beauty of Joseon made its name with Relief Sun: Rice + Probiotics SPF50+ PA++++, the cult sunscreen that won over plenty of SPF sceptics. The new Tinted Mineral Dayscreen brings the same skin-first approach to your base. It primes, protects, covers and sets in one step. The finish is fresh and semi-matte and builds to medium coverage. It’s clinically tested to improve the look of skin evenness and minimise the look of pores for up to 12 hours. Fermented Brown Rice and ceramides keep skin hydrated, and the formula carries the Skin Cancer Foundation Seal of Recommendation.

// What to expect at The SPF Store

The space is styled on a Korean convenience store, and the shade-match station is the main draw: an expert helps you find your match from 15 shades. There’s also a timed puzzle challenge with exclusive gifts to win. At the charm bar you can personalise your Dayscreen for free when you buy one, and you get gifts when you shop two or more products. Photo-ready corners are dotted throughout, and the brand’s bestsellers are on the shelves too.

The SPF Store is on the Ground Floor of Dubai Hills Mall, next to Nike. It’s open 10am–11pm on weekdays and 10am–midnight at weekends. If you can’t make it, the full 15-shade range is available only on Namshi.