ASICS Launch First-Ever Back To School Kids Collection

In time for the new school year, global sportswear brand, ASICS have launched their first-ever Back To School collection. Perfect for young and active feet, the exciting range features comfortable shoes designed for growing feet. Adding a personal touch, this campaign features the children of ASICS’ employees as kid models, reinforcing the brand's commitment to family and community.

Discover an exciting array of superior styles for boys and girls, featuring footwear powered by ASICS’ renowned GEL technology. Blending innovative technology with unparalleled comfort, the new range features shoes that are built to last, ensuring kids are ready for the classroom and beyond.

Developed to cater to kids at every stage of growth, each pair provides enhanced shock absorption, allowing them to enjoy every activity with ease.

Better still, both kids and parents can participate in a free run and foot analysis at any ASICS store across the region.

Shop the collection at ASICS Stores Mirdiff City Center and Dubai Mall. Prices start from AED 175 onwards.

To find out more about the products, please visit me.asics.com.