As More Mothers Return to Work, Momcozy Expands Breastfeeding Support Across the Middle East

Mothers spend more than 23 hours a week breastfeeding in their baby's first year, close to a full working week, yet often navigate that journey with little structured support. This Breastfeeding Month, Momcozy, the world's No.1 wearable breast pump brand, is bringing its global 600 Hours of Support initiative to the Middle East.

The launch comes at a telling moment: female workforce participation in Saudi Arabia has reached record levels under Vision 2030, while UAE women now lead the majority of new business registrations under 40, yet breastfeeding support hasn't kept pace. In the UAE, only around a third of mothers exclusively breastfeed to six months. New Momcozy research found 40% of 2,000 surveyed mothers named breastfeeding among the hardest parts of early motherhood.

"While breastfeeding is often described as natural, that doesn't mean it comes naturally," says Melissa Kotlen, IBCLC and Clinical Manager at Momcozy.

The initiative begins with The Lactation Line, a free round-the-clock service connecting mothers with certified lactation consultants, alongside new comfort-led technology like the Wellness 1 Warm-Massage Wearable Breast Pump, and a hospital partnership in Riyadh.

More at me.momcozy.com/pages/world-breastfeeding-week.