Announcing ELIE SAAB H&M: A Celebration of Glamour and Timeless Elegance

H&M has unveiled its next major designer collaborator: ELIE SAAB, the Beirut-born haute couture house now recognised among the world's leading names in luxury fashion. Founder Elie Saab first gained acclaim for his refined bridal creations before becoming one of the first international members of France's prestigious Chambre Syndicale de la Haute Couture, cementing his place among couture's elite. His designs have defined countless red-carpet moments, built on a signature vision of craft, glamour and modern luxury.

The ELIE SAAB H&M collection brings that world to a wider audience, spanning womenswear, menswear and accessories, including footwear. Expect embellished gowns, shimmering separates and sharply tailored pieces, finished with fine lace, gradient sequins and the house's signature monograms.

"Our customers can expect a magical, ornate and glamourous collection," says Ann-Sofie Johansson, H&M's Creative Advisor. Elie Saab himself described the collaboration as "truly collaborative and inspiring," with a wardrobe designed to speak to "every moment of a woman's life."

The ELIE SAAB H&M collection launches in select stores across Kuwait, Saudi Arabia, the UAE, Bahrain, Qatar and Egypt, as well as online, from 22 October 2026.