You’ve Been Using Your Hair Products Wrong & It’s Causing Damage, Says Top Stylist

According to Danielle Louise, leading hairstylist on the Fresha app, the top-rated booking platform for hair salons, some of the most common hair habits are quietly causing more harm than good — from the way we apply shampoo to when we use heat protectant.

“People often blame their hair type or genetics for dryness and breakage, but in reality, it’s the way they’re using their products,” explains Danielle. “You can have the best shampoo in the world, but if you’re applying it wrong, you’re damaging your hair every wash day.”

Below, Danielle Louise shares the top mistakes people make — and how to fix them.

// Spraying Dry Shampoo Like Hairspray

Most people coat the top of their hair, which builds up residue and leaves strands brittle.

Do this instead: Focus on the roots, leave it to absorb for 30 seconds, and then massage through before brushing out.

// Applying Conditioner to the Scalp

The conditioner should never go near your roots; it clogs follicles and causes greasiness.

Do this instead: Apply from mid-length to ends only, then rinse thoroughly with cool water to seal the cuticle.

// Pouring Shampoo Straight On

Without mixing with water first, shampoo can strip certain areas and dry out the scalp.

Do this instead: Emulsify the product in your palms before applying evenly across your scalp.

// Using Heat Protectant Too Late

Spraying protectant after styling does nothing to prevent damage.

Do this instead: Always use before any heat tools, even for blow-drying.

// Brushing Wet Hair Incorrectly

Brushing from the roots when hair is wet causes instant breakage.

Do this instead: Use a wide-tooth comb and start from the ends, working up gently.

// Leaving Hair Masks On Too Long

Leaving a mask on for hours can overload hair with protein or moisture, leaving it limp or brittle.

Do this instead: Stick to the time on the label — usually between 5–10 minutes.

// Skipping UV Protection

Sun exposure is one of the biggest causes of colour fade and dryness, yet few use SPF for hair.

Do this instead: Use UV-protective leave-in products or wear a hat in strong sunlight.

// Finishing With Heat, Not Cool Air

Many people “set” styles using hot air, which seals in frizz.

Do this instead: Finish with a cool shot to lock in shine and smoothness.

“Small changes in technique make a huge difference. Most people don’t need more products; they just need to use them properly,” says Danielle Louise, leading hairstylist on the Fresha app, the top-rated booking platform for hair salons.