#WorthTheHype - Why Everyone’s Obsessed With Tower 28

Tower-ing over LA and the rest of the world, Tower 28 finally arrives in the UAE! Available exclusively at Sephora online and in-store.

Loved for its affordable, skin-friendly clean skincare and makeup products, the brand, despite being only 5 years old, has a cult following, especially among those with sensitive skin.

Top 3 Tower 28 Products to Try:

1. Swipe All-Over Hydrating Serum Concealer -  AED 85

Being Indian, our skin tones are so diverse that finding the right shade of foundation or concealer usually means mixing different concealers, but Tower 28 makes it easy with their inclusive range of tones.

I tested out their Swipe Serum Concealer in the shade OC for a day and was quite amazed at the coverage without the heavy, cakey feeling. It actually turns out the concealer is packed with hyaluronic acid, lysine, and caffeine, which is why it hydrates as it conceals, making the concealer feel as lightweight as possible. Oh, and did I mention it’s just AED 85? Yup, your wallet will thank you.

The Swipe Serum Concealer is not just a fan favourite, in less than a year since its launch, it’s already the best-selling at Sephora and has also won the 2023 Glamour Beauty Award for Best Concealer.

2. GetSet Blur+Set Matte Powder Blush - AED 85

This hybrid pairs the finish of a setting powder with the pigmented colour of a blush for a flawless, ultra-matte, long-wearing look that lasts for about 12 hours!

Nodding to their LA roots, each blush carries a Cali-name, inspired by iconic spots in the city, with shades spanning from cool pinks to warm browns and oranges, something for every personality.

Whether you want a statement look or a subtle pop of colour on your face, the GetSet Blush delivers rich pigment with a creamy, velvet-like texture. It adds a soft glow while lasting beautifully all day.

3. SunnyDays SPF 30 Tinted Sunscreen Foundation - AED 125

I’m a big fan of tinted sunscreens. I’ve been obsessed with Supergoop’s Glowscreen in Golden Hour for that natural glow from within. But when I found out Tower 28’s tinted foundation comes in 17 shades (compared to Supergoop’s four), I was seriously impressed!

According to Allure, the tinted sunscreen also has the National Eczema Association’s Seal of Acceptance, meaning it’s safe, gentle, and totally irritation-free. The tinted sunscreen is perfect for long sunny days, it leaves your skin looking fresh while also being good for your skin as it's packed with skin-loving ingredients like prickly pear and aloe vera to keep things calm and soothe redness.

Our verdict

As someone who loves makeup, I’ve tried my fair share of products that either look good but feel heavy on the skin, or are gentle but don’t deliver the payoff.

That’s why Tower 28 feels like a jackpot win! It’s affordable, high-quality, and is actually good for your skin. It’s rare to find a brand that balances all three, which makes the hype not only real but so well-deserved. If you haven’t tried it yet, now is the time!