The Aura Podcast // Kubi Springer Declares: “Podcasts Are the New Power Move in PR”

The AURA Podcast returns with Season Two and a bold message from AVANTGARDE’s Global Marketing Director & Head of AUTHORITY.

In an era where attention is currency and authenticity drives engagement, award-winning brand strategist and AVANTGARDE’s Global Marketing Director & Head of AUTHORITY, Kubi Springer, is making a bold statement: “Podcasts are the new PR.”

As host of the AURA Podcast, Springer stands at the intersection of luxury, storytelling, and cultural impact. With over 8 million views in its debut season and a backdrop that quite literally touches the sky—210 meters above sea level at Dubai’s iconic AURA Skypool—the podcast returns for a second season, bigger, bolder, and unapologetically purpose-driven.

The podcast was born when AURA Skypool challenged AUTHORITY Marketing Agency to push the boundaries of PR and reimagine how people around the world could experience the brand without setting foot in Dubai. The result? A cinematic audio-visual journey that transports audiences to the sky-high serenity of AURA Skypool—no passport required.

“This isn’t about noise—it’s about narrative,” says Springer. “Traditional PR is evolving. The press release still matters, but today’s audiences want more than a headline—they want a heartbeat. Podcasts are giving brands a chance to speak with depth, consistency, and real-time relevance.”

Produced by AURA Skypool & AVANTGARDE Brand Experience Agency, the parent company of AUTHORITY, The AURA Podcast is more than just conversation. It’s a curated stage for world-class thinkers, cultural leaders, and business trailblazers. This season’s lineup features voices from Spotify, Porsche, Hugo Boss, and beyond—offering listeners a front-row seat to the minds shaping our world.

“Podcasts offer what no other medium can: long-form intimacy,” Springer explains. “They build trust at scale. They allow brands to share their values, not just their value proposition. And in doing so, they turn listeners into loyalists.”

Filmed at a venue that embodies ambition, The AURA Podcast is more than media—it’s modern PR in motion. As Springer puts it: “This is a masterclass in mindset, strategy, and storytelling, delivered from the skies of Dubai to ignite the next generation of brand builders.”

Season Two premiered on May 17, 2025, with new episodes dropping weekly across all major platforms: Spotify, Apple Podcasts, and YouTube.

Welcome to the future of public relations. Welcome to The AURA Podcast.