SQUATWOLF Unveils Neotech Their Boldest Nature Powered Performance Collection Yet

SQUATWOLF, the first Dubai-born premium gym wear brand, has officially introduced Neotech – a groundbreaking clothing collection that pushes the limits of performance wear while embracing natural elements and responsible production.

With the tagline Performance is in our Nature, Neotech is built on a bold combination of nature and athletic performance.

The result is a collection that fuses plant-based technology with high-function design, setting a new benchmark for the future of fitness apparel.

The pre-launch sign-up campaign proved highly successful, generating strong anticipation ahead of the release. On launch day, the excitement translated into action, with long queues forming at SQUATWOLF’s Dubai Mall and Mirdif City Centre stores as customers eagerly waited to get their hands on the collection’s most anticipated pieces.

Neotech introduces a trio of advanced fabric technologies that reflect SQUATWOLF’s commitment to innovation and sustainability.

SUPERNATURALS fabric featuring Sorona®, a plant-based performance fibre that delivers high-function comfort, allowing wearers to move freely while feeling at ease.

SPACER fabric, made primarily from viscose derived from wood pulp, offers breathable climate control that adapts to the body’s needs, even in intense heat.

ACTDRY® technology, one of the world’s most high-performing moisture-wicking innovations, is blended with cotton to keep athletes dry and fresh no matter the intensity.

Visually, Neotech embraces a refined aesthetic of neutral earth tones accented with bold yellow hues – a nod to nature’s vibrancy and resilience. From tops and bottoms to jackets and accessories, it’s a collection that looks as sharp as it performs.

“This launch represents a new era for SQUATWOLF,” said Anam Khalid, Co-founder & COO at SQUATWOLF. "Neotech is our biggest step forward yet. We’ve always believed that performance wear should elevate the athlete, not just support them. With Neotech, we’ve taken that belief and built it into every fibre, literally.”

From a small Dubai apartment to a global stage, SQUATWOLF stands as the first performance gym wear brand from the Middle East to reimagine high-performance apparel – making it premium, purposeful, and built for the hunt for more.