Sephora Middle East Opens Reimagined Mall of the Emirates Store—Bigger, Bolder & More Immersive Than Ever!

Sephora invites beauty enthusiasts to experience a new era of retail with the unveiling of its reimagined flagship store at Mall of the Emirates.

Showcasing a sleek architectural vision of bright white stone, soft curves, and fluid forms, the space embodies Sephora’s modern design identity—open, immersive, and crafted for exploration, discovery, and expert-led experiences. As the first store in the Middle East to debut this new design language, the flagship signals an exciting chapter in Sephora’s regional journey.

// A beauty playground like no other

Designed as an interactive destination for beauty lovers, the expanded flagship combines elevated services, hospitality-driven touchpoints, and expert guidance across every category—ensuring a deeper, more dynamic journey for every visitor.

// One of the region’s largest and most diverse beauty collections

Featuring 124 premium brands across makeup, skincare, niche fragrance, haircare, and minis, Sephora Mall of the Emirates is a must-visit destination for beauty exploration. Highlights include:

• 42 makeup brands

• 38 skincare brands

• 18 niche fragrance houses

• 17 haircare brands

• 9 curated mini-format brands

Every corner encourages discovery—test textures, explore finishes, and experience products firsthand with guidance from Sephora’s experts, blending education and artistry seamlessly.

// New store highlights

The beauty hub: A central stage for artistry and trend-driven experiences. Try new techniques, receive professional services, and explore the latest innovations.

• Beauty lounge & private skincare rooms: A serene, premium retreat offering personalized skincare consultations and treatments.

• Hair studio: Discover exclusive haircare brands and receive expert guidance on styling, repair, and daily rituals.

• Benefit brow bar: A fully updated studio delivering signature brow shaping, tinting, and grooming expertise.

• Niche fragrance tables: Explore rare and artistic scents from distinctive niche fragrance houses.

• Gift hub: Personalize gifts with complimentary wrapping and engraving services for an elevated gifting experience.

• Minis & more: An expanded, three-row destination for travel-friendly essentials, discovery-size products, and iconic bestsellers.

// Enhanced experiences for Sephora’s most loyal community

Gold Beauty Pass members can enjoy an exclusive, priority checkout area, offering a faster, more seamless end-to-shop experience and a truly premium journey.

Sephora Mall of the Emirates is more than a store—it’s a next-level beauty destination where every visit becomes an exploration, every product tells a story, and every experience is designed to delight.