The 45th edition of the Dakar Rally saw the support of an esteemed French Horology Brand -
Saint Honoré Paris, for the most ambitious off-road rally that took place in Saudi Arabia. Kicking off
from the Red Sea in Jeddah on December 31st, 2022, the partnership brought together the ethos of
precision, technical innovation, and integrity, which are paramount in watchmaking and car rallies,
making this association a perfect match.
Dakar Rally, an annual event organised by the Amaury Sport Organisation, considered one of the
most challenging motorsport events in the world, covers several thousand kilometres through
rugged terrain in multiple countries, including dunes, rocks, and mountains. The event was first held
in 1978 and originally called the ‘Paris-Dakar Rally’, as it started in Paris and concluded in Dakar,
Senegal. Saint Honoré, with roots in Paris and a passion for exploration, excited fans by joining in on
the adventure for the 2023 Dakar Rally, Saudi Arabia. The rally's ceremonial start took off with
Patrick Sireyjol and Thierry Fresard taking the wheel of a Toyota HDJ80 in the ‘Dakar Classic’
category, covering 5,000 km over 15 days, running from the beaches of the Red Sea to the sands of
the Arabian Gulf in Dammam. This year's edition featured 70% new tracks, making it one of the most challenging of its kind.
The Dakar Rally brings people together from all backgrounds. Being a part of this inclusive and
exciting event, Saint Honore Paris has added yet another success story to its series. The rally's
ceremonial start occurred in Sea Camp on December 31st, where Patrick Sireyjol as captain and
Thierry Fresard as co-pilot took the wheel of a Toyota HDJ80 in the ‘Dakar Classic’ category. The rally
covered 5,000 km over 15 days, running from the beaches of the Red Sea to the sands of the Arabian
Gulf in Dammam. Saint Honoré cheered on the team as they took on this extraordinary journey,
embodying the spirit of exploration and ingenuity.