If there is anything that needs more support in our community, it’s homegrown fashion brands and local artists. We finally found a fashion brand that combines the best of both worlds, and we’re talking about PAR, which stands for Plant.Art.Repeat and it’s Dubai’s latest streetwear brand, which supports UAE artists by giving them a platform to showcase their art on high-quality and sustainable fabrics.
PAR’s initial range was designed by UAE artists and consists of high-quality streetwear items such as t-shirts and hoodies for adults and kids, all sourced ethically and sustainably.
So, what makes PAR’s streetwear special? On the production front, PAR uses 100% GOTS (Global Organic Textile Standards) certified organic cotton, meaning no pesticides are allowed in the production process, all operators must have an environmental policy, and they must meet the ILO (International Labor Organisation) standards for working conditions. Not to mention that PAR’s packaging is made from 100% biodegradable materials, and they have partnered with the Eden Reforestation Project to plant a tree for every product sold.
To support UAE talents and unleash their full potential, PAR compensates every artist for each sale made as a token of appreciation for their collaboration. Moreover, limited edition PAR clothing lines come with their own Non-Fungible Tokens (NFTs). Customers can add the respective NFT to their digital wallet and access the accompanying information about the artist, the art, the materials, the origin, and the authenticity of the product.