& Other Stories Summer Beachwear Crafted from Seaweed

& Other Stories has a proud tradition of exploring innovative materials, for Summer 2025, that tradition continues with a crochet set crafted from Kelsun® - a seaweed-derived fibre.

“We continuously seek new technologies and materials to evolve our designs. For us, fashion and innovation are intertwined,” says Cecilia McNeil, Head of Sustainability at & Other Stories.

The ocean is the driving force for Aleks Gosiewski, co-founder and CEO of Keel Labs, the creators of Kelsun®. "Kelsun® is a unique fibre, completely free from plastics. Its versatility allows seamless blending with other natural materials, enhancing both softness and durability," she says.

Designer Frida Billegren at & Other Stories turned to the ocean for inspiration - she found it in the organic shapes and fluid beauty of sea life, in the flower-like movement of anemones.

“Wear the pieces as a set or style casually as summer separates, they are soft, relaxed, and kind. Using the natural colour of the fibre also felt essential, no dying techniques were used; the set is presented in its purity. These pieces remain true to nature, blending seaweed fibre with organic cotton for both softness and strength."

The outfit is available to buy in store and online on stories.com.