myAster Launches myBeauty Lens for AI-Powered Skin Analysis & Personalized Skincare

myAster, UAE’s #1 health, beauty and wellness superapp, has today announced the launch of myBeauty Lens, an advanced AI-powered skin analysis and product recommendation feature now available exclusively on the myAster app in the UAE.

Powered by advanced computer vision, myBeauty Lens analyzes more than eighteen key skin metrics and over one hundred sub-metrics while assessing facial characteristics and skintone. Users enter their skin type, and note concerns such as hyperpigmentation, fine lines, acne, or uneven texture. The feature also factors in real-time environmental data, including temperature, humidity, and pollution, recognizing the UAE’s shifting climate as a major influence on skin health. Based on this comprehensive assessment, myBeauty Lens provides personalized morning (AM) and evening (PM) product recommendations that can be ordered instantly through the myAster app for a seamless end-to-end journey.

The myAster superapp, already trusted across the UAE for teleconsultations, pharmacy deliveries, wellness services and homecare, now adds a breakthrough beauty technology toits offerings, cementing its position as the region’s most comprehensive health and wellness platform. Recently, myAster expanded its 24x7 60-minute Express delivery to four additional Emirates, bringing faster, more convenient access to healthcare and wellness needs at the doorstep.

With the introduction of myBeauty Lens, Aster underscores its broader strategy of harnessing technology and personalisation to guide users across every aspect of health and wellness – offering solutions that are advanced, seamless, and designed to simplify everyday decisions.