MANGO Chooses Kaia Gerber As New Face Of The Brand

MANGO, one of Europe's most global fashion brands, has chosen Kaia Gerber as its new brand ambassador.

Model, actress, avid reader and Gen Z personality, Kaia embodies the spirit of Craft your own story, the brand's new concept that aims to underline how fashion can help us to show our different sides and present ourselves to the world with the multiplicity of aspects that define us.

Continuing the brand’s successful collaborations with celebrities such as Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penelope Cruz, Kendal Jenner, MANGO is pleased to announce its partnership with Kaia Gerber. Through this campaign, Kaia, who perfectly represents the spirit of our times, comes to explain how the clothes we choose can be used as a medium of self-expression.

Under the lens of photographer Stef Mitchell, Kaia shows one of her many facets. In this first part of the collaboration, which will run throughout the year, Kaia is flaunts MANGO’s exclusive collection, Capsule. Designed for special moments and occasions, the pieces in this new collection feature embroidered flowers and hand-stitched fringes that adorn a selection of dresses. Iridescent fabrics, elegant silhouettes and asymmetrical necklines bring the collection together - each piece defined by its uniqueness and crafted with meticulous attention to detail.

Shop the collection at Mango stores across the region.