LIMÉ Launches Kids Line in GCC

LIMÉ continues its GCC expansion as the fashion brand marks a new chapter in the region with the launch of its Kids section. 

Designed for girls and boys aged 3–6 and 6–14, the line showcases the latest trends in kids' fashion, combining functional and thoughtfully crafted pieces. It explores two main stylistic directions: a blend of classic and modern aesthetics, and more dynamic looks with elements of casual and sporty clothing, featuring prints and accent details. The range also includes underwear, footwear, and accessories.

The debut campaign, Fairytale World, takes place in the setting of an improvised theatre. Young models present styles for the festive season: dresses with floral patterns, tulle skirts, faux-fur hoodies, velvet suits, shirts with bow ties, capes with star appliqués, and more.

The full range is available online at https://ae.limestore.com/ across the UAE, KSA, Qatar, Kuwait, and Oman. In addition, the Kids section can be explored offline at LIMÉ’s new store in Abu Dhabi’s YAS Mall, opening on 13th December, offering customers across the Gulf a first-hand experience of the collection.