#LifeLessons - The Biggest Life Learnings Of Rosie Gunn

NAME: Rosie Gunn

AGE: 33

INSTAGRAM HANDLE: @ROSIEGUNN

JOB TITLE: FOUNDER / CEO OF ENDLESS

 

Rosie Gunn is the founder and CEO of Endless, Dubai’s leading fashion rental and resale platform redefining how women experience luxury fashion. Born from a moment of personal reinvention, Endless became Rosie’s answer to a system that no longer aligned with her values. With no tech background, she built a circular platform rooted in circularity, accessibility, and transformation. Today, Endless empowers women to rent, resell, and rewear consciously while enabling brands to join the circular economy. Rosie champions conscious consumption, female-led innovation, and emotional authenticity - leading a new wave of founders blending purpose, resilience, and femininity in business.

Today Rosie shares with us her biggest life learnings to-date:

#LIFELESSON – 1, If the door doesn’t open: push.

When I began Endless in the UK, I was met with a wall of closed doors. This theme continued for the rest of my journey, including still today. As a first-time, female founder in a male-dominated investment space, I quickly realised how much harder I had to push to be heard, let alone backed. I wasn’t just pitching a business - I was pitching a new way of thinking about fashion, consciousness, and consumer behaviour. Most people didn’t get it. I heard countless “no’s,” a lot of silence, and felt (and still feel) the constant sting of being underestimated.

But instead of walking away, I pushed. I doubled down on the vision, refined my message, and found the right rooms - even if I had to build them myself, re-building myself along the way. I raised funds, which is statistically near-impossible for women (less than 2%), grew the business, and brought Endless to the UAE, where we’re now pioneering circular fashion and a powerful community of women.

This journey taught me that closed doors aren’t the end. Sometimes, they’re a test of how badly you want it. You don’t always need permission - you need conviction. And when you push, you don’t just open the door for yourself. You open it for the next wave of women coming behind you. That, to me, is real impact.

#LIFELESSON – 2, your circle shapes you.

One of the most powerful lessons I’ve learned is that who you surround yourself with matters more than anything. When you’re building something from scratch - especially as a founder - the journey can feel incredibly lonely. There’s no roadmap and no one clapping from the sidelines when things get tough. In those moments, your circle becomes your mirror, your motivation, and your grounding force.

In the early days of Endless, I tried to do it all on my own. But I soon realised that success isn’t just about grit - it’s about who you choose to build with. Whether it’s a mentor who supports yet challenges your thinking, a friend who reminds you of your “why,” or a team who believes in the mission as deeply as you do - your circle can elevate you or drain you. I truly believe that’s the difference between finding success, or not. Find powerful women to look to (even if online), to help lift you higher, and say no to anyone dragging you lower.

I’ve learned to be intentional with my energy. To protect my peace. To walk away from rooms that dim my light, and lean into those that spark growth. Because at the end of the day, your environment influences your ambition. And when you surround yourself with people who see you - even before the success - you know they are your people.

#LIFELESSON – 3 It’s meant to be hard - do it anyway.

There’s a narrative that if you’re passionate about something, it should feel easy. But I’ve learned that even when you love what you’re building, it’s still hard. And that’s okay.

As a founder, there have been countless moments of self-doubt - days where I questioned my decisions, my timing, even myself. Struggles with confidence aren’t signs you’re on the wrong path; they’re part of the process. What matters is how you respond to them. I’ve learned to trust my intuition even when the way forward isn’t clear, and to keep showing up even when I don’t feel ready.

Mindset is everything. You can have the best idea in the world, but if you don’t back yourself, it won’t go anywhere. If it were easy, everyone would do it. The discomfort, anxiety, uncertainty, the uphill climbs - they’re all part of building something meaningful.

If you know in your gut that what you’re doing matters, keep going and don’t give up. The path isn’t meant to be smooth. It’s meant to shape you. And every challenge is just further proof that you’re stretching into something bigger than where you started.