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#LifeLessons - Amelia Smith

Amelia Smith

NAME: Amelia Smith

AGE: 35

INSTAGRAM HANDLE: @ameliamaitland

JOB TITLE: Entrepreneur, CEO of Dazed & Engaged

Amelia is a British Canadian expat living in Dubai with her husband and 2 children. With over 15 years in branding and advertising, she founded her consultancy firm, 555 DXB in 2023 servicing clients globally. Recently Amelia has also co-launched Dazed & Engaged with her business partner Hollie Briant. It’s a one-stop e-shop dedicated to hen party celebrations, offering a high-quality curated selection of accessories and essentials. She believes that magic happens when women come together, support each other, lift each other up and achieve incredible things. It's inspiring and empowering, and the driving force behind both of her two businesses.


Today Amelia shares her top 3 #LifeLessons with us...




Throughout my career journey and now launching my own businesses, I've learned the power of adaptability. In the fast-paced world of entrepreneurship, things rarely go according to plan. Whether it's navigating market changes or unexpected challenges, being flexible and open to change is key. Embrace the unknown with a mindset of curiosity and resilience. Remember, every problem has some form of solution, and every setback is an opportunity to learn and grow. By staying adaptable, you can turn obstacles into stepping stones toward success.




Collaboration has been instrumental throughout my professional career and personal life. Surround yourself with supportive and like-minded individuals who share your vision and values. Whether it's your friends, business partners, colleagues or mentors, collaboration fosters creativity, innovation, and mutual growth. Together, you can achieve more than you ever could alone. Always be sure to celebrate each other's successes and lift each other up during challenges and by harnessing the collective power of collaboration, you can overcome obstacles and achieve remarkable results.





Balancing the demands of work, family, and personal well-being can be super challenging, but it's essential for long-term happiness and success both professionally and personally. Instead of striving for a perfect balance, aim for work-life integration. Find ways to blend your professional and personal lives, allowing each aspect to enrich the other. Set boundaries, delegate tasks, and practice self-care to avoid burnout and maintain a healthy mindset. I’ve come to learn that success is not measured solely by career achievements but also by the quality of your relationships and personal fulfillment. Prioritise time with loved ones, pursue hobbies, take care of your physical and mental well-being and most importantly, get creative! This is key to me leading a more fulfilling and sustainable life.



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