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LEGO Encourages you to #BuildToGive with New Campaign

LEGO's #BuildToGive has launched in the region for the first time. The campaign invites families and LEGO fans to come together and get creative while making a difference.

For every star built and shared on social media using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

Last year, the company donated more than 1 million sets, and wants to take that even further this year, with a goal of bringing LEGO play to 1.5 million children around the world. The sets are distributed through the LEGO Group’s network of local charity partners in 29 countries around the world, including the UAE.


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