Is it Play You’re Looking For? This Holiday, Build Meaningful Moments Together With Lego

The holidays are a cherished time for connection, a rare and wonderful pause in the year when we can slow down, share time, and truly enjoy each other’s company.

This year, the LEGO Group is inviting everyone everywhere to unlock the full potential of these precious moments by asking one simple question: Is it play you’re looking for? Because when the holiday cheer is in full swing and you’re seeking vibrant ways to deepen bonds and ignite imaginations, the answer might just be a pile of LEGO® bricks and a table big enough for everyone to gather around. 

The LEGO Play Well study reveals that 91% of parents say that playing together with their kids improves their overall family happiness and wellbeing and 90% say it even helps them relax. Additionally, 1 in 3 adults admit they don’t know how to truly relax, often defaulting to activities that leave them feeling unfulfilled, even as they quietly crave something more meaningful. This year, the LEGO Group is inviting gift-givers to let their imagination run wild, create memories that will last long after the decorations are back in the closet. The answer? Play.

Creativity & Bonding wrapped up in the perfect gift

There’s no single right way to enjoy LEGO play, and that’s the beauty of it. Some moments call for quiet focus, others for full-on teamwork. Whether you prefer to create side-by-side or join forces, LEGO sets offer ways for everyone to take part, no matter their age, skill level, or passion.

Side-by-side creativity – Parents and kids each work on their own set, sharing the same space, swapping ideas, and celebrating each other’s progress. With LEGO sets for every age and passionpoint, everyone can find a one that excites them. 

Creativity & Challenge –There is a certain stigma surrounding adults who can still connect with their inner child and haven’t forgotten how to play on their own. It is as if the ability to draw on that specific source of creativity is somehow unworthy of grown-ups. According to the LEGO Play Well Study, 54% of adults who play consider it a “guilty pleasure” and 46% believe it’s “not socially acceptable for adults.” The LEGO Group has been challenging this opinion for many years – with LEGO sets designed specifically for adults. The ability to play should have no age limit.

To help gift givers kickstart their holiday play adventures, the LEGO Group offers a diverse range of sets catering to every interest. Here are some top picks designed to inspire shared moments:

Looking for ADORABLE ANIMALS?

Inspire a love for the natural world and spark incredible stories! These LEGO sets invite your child to explore, care for animals, and even discover ancient history, all while creating cherished memories with you. 

LEGO Creator 3in1 Wild Animals – Panda Family (31165)

This charming LEGO® set contains three adventures in one. One takes place in a bamboo forest with an adorable panda family. Another follows a pair of orcas in their underwater home. And the last one takes you all the way to Antarctica. Discover them all together with your children! 

LEGO Friends Horse and Pet Vet Clinic (42651)

For children who love animals large and small, this set offers an amazing building and play experience. You can help them build the detailed interior of the clinic or pursue your own creative projects while your children immerse themselves in caring for the adorable LEGO animals.

From the Galaxy far, far away 

True Star Wars™ enthusiasts probably have a ton of memorabilia tucked away somewhere in their closets. Help them bring the era of space travel into light. Whether they’re fans of the original trilogy or enjoy the new Disney adventures of the iconic characters, these pieces are going to become their favourites.

LEGO Brick-Built Star Wars Logo (75407) 

How to celebrate the galaxy’s greatest saga better than with the initial title that started it all almost fifty years ago. Your friends will remember – because at some point in the past, they saw the logo, they heard the fanfare, and after that nothing was the same. Recommended by 10 out of 10 geeks.

Looking for COOL RIDES? 

Ignite their passion for engineering and adventure! These LEGO sets put your child in the driver’s seat, allowing them to build powerful machines and embark on thrilling journeys, turning downtime into dynamic playtime.

LEGO City Yellow Bulldozer (60466)

This heavy machinery with working bucket invites kids to play out any construction-site scenarios. Being an easy and fun build, it’s the ideal companion project when you are immersed in more advanced sets.

LEGO Friends Travel Boat Adventure (42664)

This tropical island journey is designed for collaborative building. Everyone can start on their own piece and then put them all together – somebody takes care of the hull, somebody puts together the main mast with the moving sails and after that, it’s time to shout ahoy! 

For the lovers of animation 

Animated films have a special charm. They breathe life into the most remarkable stories and create a magical experience that live-action films can rarely replicate. They had inspired a whole range of LEGO® sets that bring joy and a playful mood to all adults, whether they are collectors or hobby builders.

LEGO Disney 101 Dalmatians Puppy (43269) 

Can you name them all? Probably not. But with a total of 1,722 pieces, this Puppy allows builders to create Patch, Penny, Rolly, or design their own unique “little” Dalmatian. Disney fans and dog lovers alike will appreciate this adorable building set, which stands over 22 cm tall. 

Looking for ADVENTURE?

Unleash their inner hero! These LEGO sets transport your child to thrilling worlds where they can save the day, explore distant galaxies, or master magical spells. Every build is an epic journey waiting to happen.

LEGO City Helicopter, Fire Truck & Submarine Remix (60462)

Its diversity knows no bounds. Discover this triple building kit, which includes a helicopter, fire truck, and submarine with parts that can be combined and exchanged to create crazy, completely new vehicles.

LEGO® Star Wars™ Grogu with Hover Pram (75403)

Grogu won the hearts of millions. Now you can have him at home, which is a must for any Star Wars fan. Relaxing with purpose while your kids immerse themselves in building their own sets never looked so tempting.

No more wilt flowers 

It is natural for flowers to bloom and then wilt. Some sooner than others, as anyone who has ever gone on vacation has discovered upon returning home. However, these flowers will continue to bloom long after the holidays are over. And all they’ll ever require is a bit of dusting.

LEGO Icons Pretty Pink Flower Bouquet (10342) 

This bouquet adds a subtle, elegant touch to any space. With adjustable stems and intricate details, it is a gift that evokes calm, encourages reflection, and brings lasting beauty without the need for a vase of water.

LEGO Icons Japanese Red Maple Bonsai Tree (10348) 

Inspired by the Japanese art of bonsai, this set features movable branches and bright red leaves that reflect the fleeting beauty of autumn. The perfect gift for nature lovers and old souls looking to bring a touch of tranquillity to their home.

Looking for NEXT-LEVEL FUN? 

Bridge the gap between screen time and creative play! These LEGO® sets bring their favorite gaming experiences to life, offering hands-on building challenges that are just as exciting as their virtual worlds.

LEGO Minecraft The Creeper Ambush (21276)

The Creeper is probably the most famous monster in Minecraft. It sneaks up behind you and then explodes. This compact set is ideal for younger builders and encourages children to construct a favourite scene from Minecraft and fend off the Creeper’s attack.

Looking for CREATIVE PLAYTIME? 

Give your youngest builders a head start! These LEGO DUPLO® sets are designed to spark imagination, develop fine motor skills, and introduce them to the joy of building, all while creating precious family moments.

LEGO® DUPLO® Interactive Adventure Train (10427)

All aboard a choo-choo train! Let your toddlers lead the building fun, and this colourful train is the perfect way to train their concentration and creativity while enjoying time together as a family.