Hot In The Shops // The Cozy Charm of Teddy Bears With BOSS x Steiff

This winter, two icons of German craftsmanship come together to bring warmth, style, and a touch of whimsy to the holiday season.

Introducing BOSS x Steiff: an exclusive collaboration where BOSS’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark “Button in Ear”.

At the heart of the uplifting capsule is a selection of men’s, women’s, and kids’ apparel in cozy materials in warm tones of cream and brown. From teddy-textured coats, jackets, hoodies, hats, and mittens to extra-soft shirts, T-shirts, sweatshirts, socks, and more, every piece is a stylish tribute to Steiff’s cuddly heritage. Iconic BOSS accessories and shoes—including the Ariell bag and the Gary sneakers—are reimagined with plush trims and rich fabrications for a luxurious, cozy feel.  

The magic doesn’t stop there: the collection also features enchanting new iterations of Steiff’s iconic teddy bear, each a symbol of joy and nostalgia. There is one cream plush bear, one collectors’ bear in brown mohair, and one HUGO BOSS XP member-exclusive collectors’ bear in black mohair. Two teddy bear charms—one in black, and XP member- exclusive collectors’ style, and one in brown—make fun keyrings, or can be styled clipped onto bags.

Riding on the holiday spirit, BOSS x Steiff will be showcased within the BOSS Holiday campaign for 2025, starring TikToker Khaby Lame and model Amelia Gray, with creative direction from Trey Laird and the agency Team Laird. In the campaign’s hero video, Lame and Gray explore a gilded world full of stylish gifts and holiday surprises while bundled up in clothes and accessories from BOSS x Steiff. Singer-songwriter Khalid also joins in the festivities, providing a playful narration as the action unfolds.

The BOSS x Steiff capsule will be available for purchase online via boss.com and steiff.com, and in selected BOSS stores worldwide.