H&M Introduces Elyanna As Star Of Flagship Relaunch Campaign
- Raemona
- Oct 16
- 1 min read
H&M has announced a campaign collaboration with Palestinian-Chilean singer and songwriter Elyanna, whose fusion of Arabic heritage and global impact brings a fresh, vibrant energy to the brand.
The collection offers a modern take on occasion dressing, blending dramatic silhouettes, bold accessories, and premium fabrics styled to regional tastes and self-expression.
This collaboration also coincides with the grand reopening of H&M’s iconic flagship stores – Dubai Mall and Mall of the Emirates this November. Redesigned as fashion-forward destinations, both flagships promise an elevated shopping experience for fashion and beauty lovers in the UAE.
The collection launches on 6th November and will be available in stores and online across the Middle East.
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